So, Mattel decided to jump onto the exploitation bandwagon that is "Girl Power!" with its newest line of matchbox cars. The investor relations page says:
"Polly Pocket™ Polly Wheels™ Cars – Polly Pocket™ makes a HUGE statement with the first ever die-cast vehicles designed just for girls! These candy-colored stylin' mini Polly Wheels™ cars are adorable and include a mini-sized doll for each car. Girls will want to collect them all – there are lots of different unique cars to choose from so girls can race, play and even collect!"
They even have a SUPERCOOL track set that lets girls race to the mall to shop. The winner gets a shopping bag dropped into her trunk.
This is about as blatantly sexist as it gets. There is no cognitive or social benefit to teaching girls that everything they own should be covered in pink scented glitter and revolve around shopping. It's just HUGELY disgusting.
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